The Pipeline

From Property Event to Job Quote
in 3 Stages

Stage 1
🏠

Property Event Happens

A home is sold, a renovation permit is approved, a tenant moves out, or a new build completes. Each event creates demand for one or more trades.

Stage 2
πŸ“‘

Signal Detected

Our engine scans 6+ property data sources and matches each event to the trades it creates demand for. A home sale = cleaning + painting. A DA approval = builder + electrician.

Stage 3
πŸ“±

Lead Delivered to Your Phone

You receive an SMS alert with the property address, event type, and recommended approach. You contact the homeowner β€” and you're the first tradie they talk to.

Step by Step

How Your Leads Are Generated

1

Choose Your Trade & Territory

You tell us what you do (plumbing, electrical, building, cleaning, painting, landscaping, roofing, or HVAC) and which suburbs you serve. Our system builds a trade profile that determines which property events are relevant to you.

Example: If you're a plumber in the Inner West, you won't get alerts for landscaping jobs in the Northern Beaches β€” only plumbing-relevant events in your area.

2

Data Sources Scan 24/7

Our engine continuously monitors 6+ property data sources for events that match your trade profile:

  • βœ“ Property sales β€” Domain & Realestate.com.au sold data
  • βœ“ Council DA approvals β€” Public renovation and construction permits
  • βœ“ Rental listings β€” Lease expirations and vacancy changes
  • βœ“ New construction β€” Build completions and handovers
  • βœ“ Insurance/storm data β€” Weather events that create urgent demand
3

Signal Matching β€” Event Meets Trade

Each property event is assessed against our trade demand model. The same event can generate different signals for different trades:

Multi-Trade Event

A 3-bedroom house sells for $1.2M in Surry Hills

Cleaner: New owners need end-of-lease clean within 7 days
Painter: New owners likely repaint within 2-4 weeks
Handyman: Minor fixes and repairs needed on move-in
Electrician: Pre-purchase inspection findings need addressing

Renovation Signal

DA approved for second-storey addition in Bondi

Builder: Construction starts in 30-90 days β€” quote now
Electrician: Need first and second fix from July
Plumber: New bathroom rough-in needed mid-project

4

Lead Delivered β€” You're First

When a match is found, you receive an SMS alert with everything you need to act:

πŸ“± PROPERTY LEAD ALERT
33 Smith St, Surry Hills NSW 2010
Signal: Sold 2 days ago | $1.25M | 3BR
Trade Need: Cleaner (urgent β€” within 7 days)
Contact Path: New owner via real estate agent
β†’ Quote now: beat competitors by 5+ days
5

Quote. Win. Get Paid.

You contact the homeowner β€” first. Without competing against 10 other tradies on a job board, your conversion rate is 3x higher. And because you're responding to a real property event (not a cold call), the homeowner genuinely needs your service.

Signal Sources

Where the Data Comes From

🏠 Property Sales

Domain and Realestate.com.au sold data. Every home sale triggers a 2-7 day window where cleaners, painters, and handymen are needed urgently. New owners are actively looking for services.

πŸ“ Council DA Permits

Publicly available development application (DA) approvals. Renovations and extensions create 30-90 day demand for builders, electricians, plumbers, and painters. You can quote before construction even starts.

πŸ“‹ Rental Listings

Lease expirations and new rental listings. When a tenant moves out, the property needs cleaning, painting, and often minor repairs within days. Landlords and property managers need trades fast.

πŸ—οΈ New Construction

Newly completed residential builds. Landscapers, fence builders, painters, and driveway contractors are needed immediately. Most new home owners don't have an existing tradie relationship.

πŸ—ΊοΈ Google Maps

Business listings without a website. Trades businesses that don't have an online presence are missing 70% of mobile searches. We find these and flag them as digital presence leads.

πŸ“Š Apify Property Data

Structured property data from Apify actors β€” comprehensive council scrapers, maps scrapers, and real estate data APIs. Our most consistent source of verified property signals.

Timing Advantage

Why Being First Matters

Day 1-3

You Get the Lead

Property event detected within 24-48 hours. Lead sent to your phone. You're the first tradie the homeowner hears from.

Day 4-7

Competitors Find Out

Homeowner starts searching online or asking for recommendations. Other tradies start to hear about the opportunity.

Day 7+

Job Boards Get It

Homeowner posts on Hipages or ServiceSeeking. 5-10 tradies bid. You either compete at lower margins or miss out entirely.

You win the job 3x more often when you quote first.

Ready to Be the First to Know?

Get 3 free property signal alerts for your trade and area. No credit card. No commitment. See the homeowners who need your services right now.

See Plans & Pricing Get Started Free β†’
FAQ

How It Works β€” Common Questions

How accurate are the property signals?+
What if the homeowner already has a tradie?+
How do I contact the homeowner?+