Three platforms built on the same broken model — pay per lead, race other tradies, cross your fingers. Property Lead Gen takes a different approach: exclusive homeowner leads sourced from property data signals. No credits, no bidding, no wasted spend.
Australian tradies spend thousands per year chasing leads they often don't win.
Every platform says they deliver leads. The difference is who shoulders the risk.
| Property Lead Gen | Hipages | Oneflare | ServiceSeeking | |
|---|---|---|---|---|
| Pricing & Cost Model | ||||
| Monthly minimum | ✓ $9–$99/mo | ✗ $129–$599/mo | ✗ ~$99/mo + per-lead | ✗ ~$133/mo + per-lead |
| Per-lead costs | ✓ $0 — unlimited leads | ✗ $25–$80 per lead (credits) | ✗ ~$1.25/credit + tiered packs | ✗ Pay per lead (varies) |
| Contract length | ✓ Month-to-month. Cancel anytime. | ✗ 6-month minimum. 12-month renewal. | ✗ Credits expire monthly | ✗ Quarterly lock-in |
| Real cost per booked job | ✓ $30–$330 (just subscription) | ✗ $150–$400+ (sub + credits) | ✗ $100–$300+ | ✗ $150–$400+ |
| Lead Quality & Exclusivity | ||||
| Lead exclusivity | ✓ Exclusive — you're the only tradie | ✗ Up to 3 tradies per lead | ✗ Up to 3 tradies per lead | ✗ Unlimited competition |
| Lead source | ✓ Property data signals — council DAs, sold homes, rental expiries | ★ Homeowner job posts (passive) | ★ Homeowner job posts (passive) | ★ Homeowner job posts (passive) |
| Buying-intent filtering | ✓ AI-verified buying intent score (0–100). Only leads above threshold. | ✗ None — any enquiry passes through | ✗ None — any enquiry passes through | ✗ None — any enquiry passes through |
| Lead quality guarantee | ✓ Guaranteed — replace any bad lead free | ✗ Credit refund on invalid leads (manual process) | ✗ Reported cases honoured (slow) | ✗ Credit refund on invalid leads |
| Operational Fit | ||||
| Lead delivery | ✓ SMS + email — no app needed | ★ Mobile app required | ★ Web + mobile app | ★ Web + mobile app |
| Job management included | ★ Core — lead tracking + notes | ✓ Full — quotes, invoices, scheduling | ✗ Limited quoting only | ✗ Limited quoting only |
| Time to first lead | ✓ 48 hours after signup | ★ Instant (but leads are low-intent) | ★ Instant (but leads are low-intent) | ★ Instant (but leads are low-intent) |
| Trade types | ✓ Plumbers, builders, electricians, cleaners, painters, landscapers, roofers, HVAC — and growing | ✓ 1,800 categories | ★ 300+ categories | ✓ 1,000+ categories |
Subscription fees are just the start. Per-lead costs add up fast, and you pay whether you win the job or not.
| Monthly subscription | $9 |
| Per-lead fees | $0 |
| Leads per month (estimate) | 5–10 |
| Real cost per lead | $0.90–$1.80 |
| Real cost per booked job (1:3 conversion) | $3–$5 |
| Monthly subscription | $229 |
| Credit allowance | 300 credits |
| Average cost per lead | $50 |
| Real cost at 20% conversion | $250+/job |
| Wasted spend (1:5 conversion) | 80% |
Marketplace platforms are built for volume, not for you. Property signals are built for trades who want fewer, better leads.
Hipages and Oneflare wait for a homeowner to actively post a job. By the time they do, 1–2 other tradies have already quoted. Property Lead Gen detects who needs your service before they search — council-approved renovations, recently sold homes needing maintenance, rental properties about to turn over. You reach homeowners in their decision window, not after they've already called three tradies.
Hipages charges $25–$80 per lead whether you win it or not. Oneflare's credits expire monthly. ServiceSeeking charges per quote. Property Lead Gen charges a flat subscription. No credits, no per-lead fees, no penalty for a lead that doesn't convert. Every lead you get costs exactly $0 extra beyond your plan.
When a lead comes through Property Lead Gen, you're the only one who receives it. No racing 2 other tradies to reply first. No competing on price with a tradie who'll do it for half. The homeowner gets one professional introduction — yours. Close rates on exclusive leads are consistently higher than marketplace leads for the same trade and job value.
Unlike platforms that take a cut of every job (Airtasker: 11.9–20%), Property Lead Gen takes zero commission on jobs you win. What you quote is what you keep. Combined with the flat subscription, your margin on every job is dramatically higher than any per-lead or commission-based platform.
Three common frustrations that keep coming up. Property Lead Gen was built to fix all of them.
Between the Hipages subscription ($229–$599/mo) and per-lead credits ($25–$80 each), a metro tradie easily spends $500–$1,000 per month. At a 1-in-5 conversion rate, that's $250+ per booked job before materials.
Average all-in spend on marketplace lead platforms
Hipages caps leads at 3 businesses. Oneflare does the same. ServiceSeeking has no limit — you're competing against everyone. The homeowner picks the cheapest quote, and you've already paid for the privilege of losing.
Chance of winning a lead on a capped marketplace (at best)
Marketplaces have no incentive to filter. Every lead is a revenue event. Property Lead Gen applies a buying-intent filter to every signal — if the homeowner isn't in their decision window (new property, approved renovation, rental turnover), we don't send it. Every lead is someone who actually needs work done.
Estimated tyre-kicker rate (vs. 30–50% on marketplaces)
Real feedback from trades businesses that switched from marketplace platforms to property-signal leads.
Flat subscription. Exclusive leads. Zero per-lead fees. Start getting qualified homeowner jobs from property data signals.